The kid who is trying to talk his mother into letting him stay up an extra hour to watch TV is selling.
The girl who hints to her boyfriend that she'd rather see a romantic movie than a hockey game is selling. And when he tries to talk her out of the idea and get her on the edge of the ice, he's selling.
The teenager who wants the old man's car for Saturday night is selling.
And the guy who steps up the voltage as he says good night at his girlfriend's door is selling.
Anybody who has ever asked the boss for a raise is selling. The mother who talks up the virtues (if any) of broccoli to her child is selling.
Whoever you are, wherever you are, whatever you do and wherever you do it, you're busy selling. You may not have been aware of this, but it's true.
Who, then, is more qualified to show you how to do a better job of selling yourself than someone who climaxed a career in selling by being crowned the World's Number-One Salesman? But first things first.
The girl who hints to her boyfriend that she'd rather see a romantic movie than a hockey game is selling. And when he tries to talk her out of the idea and get her on the edge of the ice, he's selling.
The teenager who wants the old man's car for Saturday night is selling.
And the guy who steps up the voltage as he says good night at his girlfriend's door is selling.
Anybody who has ever asked the boss for a raise is selling. The mother who talks up the virtues (if any) of broccoli to her child is selling.
Whoever you are, wherever you are, whatever you do and wherever you do it, you're busy selling. You may not have been aware of this, but it's true.
Who, then, is more qualified to show you how to do a better job of selling yourself than someone who climaxed a career in selling by being crowned the World's Number-One Salesman? But first things first.
YOU MUST BE SOLD ON YOURSELF
Before you can sell yourself successfully to others-and thus sell your ideas, your wishes, your needs, your ambitions, your skills, your experience, your products and services-you must be absolutely sold on yourself: 100 percent.
You must believe in yourself, have faith in yourself and have confidence in yourself. In short, you must be totally aware of your own self-worth.
It was my mother, Grace Girard, who instilled in me an awareness of self-worth, who helped teach me self-respect. God knows, she had formidable opposition in my father.
To this day, I still remember vividly the conflicts I had with my father. I could do nothing right. For reasons I have never been able to understand, he spent most of his life assuring me that I would never amount to anything. As a Sicilian kid who sold newspapers and shined shoes in bars, I seemed to have nothing going for me but the street smarts I was learning. I began to believe my father. My self-respect nose-dived through my teen years until one day I found myself staring at the prospect of reform school. Close call, but my mother, thank the good Lord, wasn't buying what my father was selling.
Mother spent most of her life assuring me that I could be Number One. She always stressed to me the importance of selling myself, of thinking of myself as worthy. In her own way she was saying what my friend Dr. Norman Vincent Peale told me years later: "Joe, you are what you believe, you are what you think you are."
It all begins with how you think about yourself. Just who are you, anyway?
You must believe in yourself, have faith in yourself and have confidence in yourself. In short, you must be totally aware of your own self-worth.
It was my mother, Grace Girard, who instilled in me an awareness of self-worth, who helped teach me self-respect. God knows, she had formidable opposition in my father.
To this day, I still remember vividly the conflicts I had with my father. I could do nothing right. For reasons I have never been able to understand, he spent most of his life assuring me that I would never amount to anything. As a Sicilian kid who sold newspapers and shined shoes in bars, I seemed to have nothing going for me but the street smarts I was learning. I began to believe my father. My self-respect nose-dived through my teen years until one day I found myself staring at the prospect of reform school. Close call, but my mother, thank the good Lord, wasn't buying what my father was selling.
Mother spent most of her life assuring me that I could be Number One. She always stressed to me the importance of selling myself, of thinking of myself as worthy. In her own way she was saying what my friend Dr. Norman Vincent Peale told me years later: "Joe, you are what you believe, you are what you think you are."
It all begins with how you think about yourself. Just who are you, anyway?
MNİDA
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