Discovering Your Customers Needs

If you were going to purchase a car would you just pick a dealer, call them up, and ask, "Hey, how much are cars today?"

Probably not. Why? Because there is a lot of information you don't know. Here are some questions the car dealer might need to know the answers to:

1. Mid-Size, Compact , Luxury?
2. Color?
3. Brand Name?
4. Car,
4-Wheeler, Mini-Van?
5. Two-Door/4 Door?
6. Accessories?
7. In Stock/Special Order?
8. New or Used?
9. Available Financing?
10. And yes, you might even want to know the price.

Notice that Price is not the number one question on the list. Why? Because price is a perception of value. If I were to simply ask you, "How much is a car?" , you would have a hard time coming up with a price until you had more information.

MNIDA